Posted by Sonny Parker
on April 14, 2026
There are moments in business that feel bigger than a launch.
Today is one of those days: Voodoo Makeup is officially available on Macys.com.
When I started Voodoo Makeup, I wasn’t trying to create “just another makeup brand.” I wanted to build something that honored artistry and identity—clean, high-performance makeup that feels luxurious, wears beautifully, and works for real skin (including sensitive and mature skin).
Being rooted in New Orleans means we’ve always done things a little differently. There’s power in transformation. There’s beauty in ritual. And there’s confidence that comes from products that actually perform—without compromising on ingredients.
Getting to this milestone took more than product development. It took:
- Listening closely to our community
- Staying obsessive about formula + finish
- Building shade ranges with inclusivity as a standard, not an afterthought
- Showing up even when growth felt slow
So yes—this is a retail moment. But more than that, it’s a signal that clean beauty can be luxury, and luxury can still be safe, inclusive, and wearable.
If you’ve supported Voodoo Makeup so far—thank you. And if you’re just finding us now through Macy’s: welcome.
We’re live on Macys.com now
(And yes… we’re celebrating.)
