Posted by Sonny Parker
on October 02, 2025
The Core Reason Voodoo Makeup Was Created: A Healing Journey
Written By: Sonny Parker
The Unexpected Turning Point
My name is Aimee Carr, and this is the story of how a health crisis transformed me from a passionate makeup artist into the founder and CEO of Voodoo Makeup—a brand born from survival, resilience, and a mission to revolutionize the beauty industry.
I was climbing the ladder in the makeup world, my career gaining momentum, when suddenly—everything came to a screeching halt. Black mold invaded my life, specifically a toxic mixture of Aspergillus and Penicillium that would become my greatest challenge.
When Health Becomes a Battle
Overnight, I transformed from an active, energetic young woman to someone trapped in a body that felt like a prison. Simple tasks became monumental challenges:
- Walking to the bathroom became a herculean effort
- A gentle treadmill cooldown would spike my heart rate to 125 beats per minute
- My dreams and ambitions seemed to be slipping away
But surrender? That was never an option.
The Research Revolution
Armed with determination, I approached my health like a research project. Spreading out my knowledge like books on a table, I began dissecting the cosmetic industry with three critical questions: Why? How? What?
And then I discovered something shocking: Toxins. Toxins. Toxins.
The same toxic ingredients in my makeup were potentially contributing to my deteriorating health.
Roots of Discovery: A Farm Girl's Insight
Growing up on a farm, I remembered helping my grandmother shuck corn—always wearing gloves, cotton in our ears, faces covered. Back then, I didn't understand why. Now I knew: mold dust was everywhere.
This memory sparked a crucial realization: What if toxins weren't just in one place, but spreading through soil, crops, and eventually, our bodies?
The Ingredients of Healing
I began investigating ingredients that could heal me from the inside out:
- Coconut (my daily staple)
- Shea butter (my skin's resurrection)
- Sunflower lecithin and MCT oil
- Elderberry
These weren't just ingredients. They were my lifeline, my path to recovery.
The Birth of Voodoo Makeup
A voice inside me whispered: "Aimee, use what heals you."
So I did. With my husband's coffee grinder, I created my first foundation—a clean, non-toxic, mycotoxin-free formula that was more than makeup. It was a statement. A rebellion against an industry that prioritized aesthetics over health.
More Than a Brand: A Mission
Voodoo Makeup isn't just another cosmetics company. It's a testament to the power of personal transformation. Every product we create carries my personal promise: Beauty should never compromise your health.
Our Commitment
As CEO and Founder, I promise that:
- Every ingredient is carefully selected
- Toxins are strictly prohibited
- Your skin's health is our top priority
An Invitation
To every person who has ever felt let down by the beauty industry, who has struggled with health issues, who believes that makeup should be a form of self-care—Voodoo Makeup is for you.
Welcome to a new era of beauty. Welcome to Voodoo Makeup.
About Aimee Carr Aimee Carr is the CEO and Founder of Voodoo Makeup, a wellness warrior, and a transformative entrepreneur who turned a personal health challenge into a mission to revolutionize the beauty industry.
